WellWood

For a newly established luxury hotel in Sapanca, we developed a complete brand naming strategy, visual identity, and logotype. We coined the name “Wellwood” — a distinctive, phonetically pleasing name that blends alliteration, memorability, and sensory appeal. The name evokes nature, serenity, and wellness, perfectly aligning with the hotel’s brand promise. We also designed a typographic logo and colour palette that reflect the sophisticated, tranquil spirit of the brand.